Shopify vs Wix: Complete 2026 Comparison
In-depth comparison of these two hosting providers across pricing, performance, features, and support.
Overall Winner
Wix
- Wins in 3 of 7 categories
- Top in: Best Price, Best for Developers, Best for Beginners
- 3.8/5 overall rating
Category Winners
Best Price
Wix
$17.00/mo vs $Infinity/mo
Best Value
Tie
Similar renewal pricing
Best Performance
Shopify
99.99% uptime, 3.7/5 rating
Best Support
Tie
Similar support options
Best for WordPress
Tie
Similar WordPress features
Best for Developers
Wix
Node.js
Best for Beginners
Wix
Higher ease of use score (10.0/10)
Feature Comparison
| Feature | ||
|---|---|---|
| Essential Info | ||
| Hosting Type | eCommerce Platform | Website Builder |
| Monthly Price | — | $17.00/mo |
| Renewal Price | — | $17.00 |
| Renewal Markup | 0% | 0% |
| Overall Rating | 3.7/5 | 3.8/5 |
| Uptime Guarantee | 99.99% | 99.9% |
| Trustpilot Rating | 1.3/5 | 3.5/5 |
| Trustpilot Reviews | 4,000 | 26,216 |
| Free SSL | ||
| Free Domain | ||
| Free Migration | ||
| Pricing Details | ||
| First Year Cost | $348.00 | $204.00 |
| Second Year Cost | $468.00 | $204.00 |
| Money Back Guarantee | 0 days | 14 days |
| Setup Fee | Free | Free |
| Monthly Billing | ||
| Minimum Contract | 1 months | 1 months |
| Technical Specs | ||
| Storage | Unlimited | 2 GB |
| Storage Type | SSD | SSD |
| Bandwidth | Unlimited | Unlimited |
| Max Websites | 1 | 1 |
| Max Databases | — | — |
| PHP Versions | — | — |
| SSH Access | ||
| Git Deployment | ||
| Staging Environment | ||
| Cron Jobs | ||
| Redis Available | ||
| Programming Languages | ||
| Node.js Support | ||
| Python Support | ||
| Ruby Support | ||
| WordPress Features | ||
| WordPress Optimized | ||
| WordPress Auto-Install | ||
| WordPress Auto-Updates | ||
| WordPress Staging | ||
| WooCommerce Optimized | ||
| LiteSpeed Cache | ||
| Object Caching | ||
| WP Multisite | ||
| WP-CLI Access | ||
| Security | ||
| DDoS Protection | ||
| DDoS Protection Level | Enterprise DDoS via Cloudflare | Standard DDoS protection |
| Malware Scanning | ||
| Malware Removal | ||
| Firewall Included | ||
| Backup Frequency | Automatic | Automatic (Site History) |
| Backup Retention | — | — |
| Backup Restore Fee | Free | Free |
| On-Demand Backup | ||
| Two-Factor Auth | ||
| Wildcard SSL | ||
| Dedicated IP | ||
| Support | ||
| Support Channels | Live Chat, Phone, Email, Knowledge Base, Community Forum | Live Chat, Phone, Knowledge Base, Community Forum |
| Live Chat | ||
| Live Chat Hours | 24/7 | 24/7 |
| Phone Support | ||
| Phone Support Hours | 24/7 | 24/7 (callback system) |
| Ticket Support | ||
| Priority Support | ||
| Support Languages | English, French, German, Spanish, Portuguese, Italian, Japanese | English, French, German, Spanish, Portuguese, Italian, Japanese, Korean, Chinese |
| Knowledge Base Quality | 5.0/10 | 4.0/10 |
| Avg Support Wait | — | — |
| Email Accounts | ||
| Email Account Limit | 0 | 0 |
| Mailbox Size | — | — |
| Webmail Access | ||
| Spam Filter | ||
| Email Forwarding | ||
| Performance | ||
| CDN Included | ||
| CDN Provider | Cloudflare CDN | Wix CDN |
| Server Locations | Global CDN (Cloudflare) | Global CDN |
| Server Location Count | — | — |
| Choose Server Location | ||
| HTTP/2 Support | ||
| Brotli Compression | ||
| Uptime SLA Credit | ||
| Platform Support | ||
| Drupal Support | ||
| Joomla Support | ||
| Magento Support | ||
| Laravel Support | ||
| Django Support | ||
| Next.js Support | ||
| Rails Support | ||
| Static Site Support | ||
| Control Panel | ||
| cPanel Included | ||
| Control Panel | Shopify Admin | Wix Editor |
| Softaculous | ||
| Website Builder | ||
| Builder Name | Shopify Online Store Builder | Wix Website Builder |
| Migration | ||
| Migration Websites Limit | 0 | 0 |
| Migration Turnaround | — | — |
| Paid Migration Cost | — | — |
| Migration Quality | — | — |
| Compliance | ||
| GDPR Compliant | ||
| PCI Compliant | ||
| HIPAA Compliant | ||
| Data Center Certs | PCI DSS Level 1, SOC 2 Type II | SOC 2, ISO 27001 |
| Ratings | ||
| Value for Money | 3.0/10 | 3.5/10 |
| Performance Rating | 4.5/10 | 3.5/10 |
| Support Quality | 2.5/10 | 3.5/10 |
| Security Rating | 4.5/10 | 4.0/10 |
| Features Rating | 5.0/10 | 4.5/10 |
| Ease of Use | 4.5/10 | 5.0/10 |
| Transparency Rating | 2.5/10 | 3.0/10 |
| Suitability Scores | ||
| For Bloggers | 1.0/10 | 4.0/10 |
| For E-commerce | 5.0/10 | 3.0/10 |
| For Agencies | 3.0/10 | 2.0/10 |
| For Developers | 3.0/10 | 2.0/10 |
| For Beginners | 4.0/10 | 5.0/10 |
| For Enterprise | 4.0/10 | 2.0/10 |
| Policies | ||
| Bandwidth Overage | Unlimited bandwidth included | Unlimited bandwidth included |
| Storage Overage | Unlimited storage included | Limited by plan; upgrade for more |
| Adult Content Allowed | ||
| Gambling Sites Allowed | ||
| Crypto Sites Allowed | ||
| Reseller Hosting | ||
| White Label | ||
| API Access | ||
| Company Info | ||
| Year Founded | 2006 | 2006 |
| Headquarters | Canada | Israel |
| Parent Company | Independent (publicly traded NYSE: SHOP) | Independent (publicly traded NASDAQ: WIX) |
| Green Hosting | ||
| Instant Activation | ||
| Managed WordPress | ||
| Managed WP Available | ||
| Pricing Model | — | — |
| Monthly Visit Limit | — | — |
| Visit Overage Cost | — | — |
| PHP Workers | — | — |
| Plugin Restrictions | — | — |
| Dev Environment | — | — |
| Dev Env Name | — | — |
| Regional Info | ||
| Best Countries | United States, Canada, United Kingdom, Australia, Germany, France, Japan | United States, United Kingdom, Germany, France, Brazil, Israel |
| Local Currencies | USD, CAD, EUR, GBP, AUD, JPY | USD, EUR, GBP, BRL, ILS |
| Support Languages | English, French, German, Spanish, Portuguese, Italian, Japanese | English, French, German, Spanish, Portuguese, Italian, Japanese, Korean, Chinese |
| Data Sovereignty | GDPR, PCI-DSS | GDPR, PCI-DSS |
| External Ratings | ||
| G2 Rating | 4.4/5 | 4.4/5 |
| BBB Rating | A+ | A |
| Advanced Technical | ||
| Inode Limit | — | — |
| Max DB Size | — | — |
| Max Upload Size | — | — |
| Database Type | — | Wix Data Collections |
| Elasticsearch | ||
| Image Optimization | ||
| PHP Switching | ||
| Subdomains | — | — |
| FTP Accounts | — | — |
| Additional Pricing | ||
| Free Domain Duration | — | 12 months |
| Money Back Exclusions | NO REFUNDS - Shopify subscription charges are non-refundable; 3-day free trial + $1/mo for 3 months promo | 14-day money-back guarantee on premium plans |
| Payment Methods | Credit Card, PayPal, Shopify Payments | Credit Card, PayPal |
| Auto Renewal Default | ||
| Domain Privacy Included | ||
| Domain Privacy Cost | — | — |
| SSL Provider | Shopify SSL (256-bit) | Wix SSL |
| Dedicated IP Cost | — | — |
| Additional Support | ||
| Phone Support Countries | Global | United States, United Kingdom, Global |
| Priority Support Cost | — | — |
| Community Forum | ||
| Support Outsourced | ||
| Object Cache Type | — | — |
| Business & Affiliate | ||
| Affiliate Program | ||
| Commission Type | Per sale | Per sale |
| Commission Amount | Varies by merchant referral | $100+ per premium sale |
| Additional Policies | ||
| File Hosting Allowed | ||
| Proxy/VPN Allowed | ||
| Bandwidth Overage Cost | $0.00 | $0.00 |
| Account Suspension Policy | Violation of ToS; payment issues | Violation of ToS |
| Malware Removal Cost | $0.00 | $0.00 |
| Downloadable Backups | ||
| Additional Platforms | ||
| PrestaShop | ||
| Ghost | ||
| Shopify Migration | ||
| Wix Migration | ||
| Squarespace Migration | ||
| Webflow Export | ||
| Editorial Info | ||
| Best For | E-commerce stores needing all-in-one solution; Dropshipping businesses; Multi-channel sellers; Businesses wanting Shop Pay; Stores needing POS integration; Scalable e-commerce | Small businesses wanting easy website; Portfolios and personal sites; Beginners with no coding; Service businesses; Users wanting AI website builder; Those prioritizing design variety |
| Avoid If | Need WordPress; Want to avoid transaction fees; Budget-conscious (fees add up); Need granular control; Concerned about support quality; Need advanced customization | Need WordPress; Want code-level control; Need scalable e-commerce; Concerned about lock-in; Need advanced SEO features; Budget-conscious (fees add up) |
| Known Issues | Very poor Trustpilot (1.3) due to support and billing issues; Transaction fees unless using Shopify Payments; Apps add significant cost; Support quality declined (outsourced); Payment holds and disputes; Account security recovery issues; 86% of Trustpilot reviews 1-star | Can't switch templates after publishing; Storage limited on lower plans; Mobile/SEO pain points; Price increases without notice; Less scalable than Shopify/WordPress; Transaction fees add up; Proprietary lock-in; SEO multilingual URL slug delays |
| Unique Selling Point | Market-leading hosted e-commerce platform powering 4.7M+ stores with Shop Pay and multi-channel selling | #2 website builder with 230M+ users, 2,600+ templates, and 15+ AI tools for easy website creation |
| Ideal Customer | E-commerce business wanting all-in-one hosted solution with Shop Pay, POS, and multi-channel capabilities | Beginner or small business wanting to quickly create a professional website without coding |
| Best Alternative To | WooCommerce | Squarespace |
| Primary Competitors | BigCommerce, WooCommerce, Wix Stores | Squarespace, Weebly, WordPress.com |
We strive for accuracy, but pricing and features change frequently. Some data may be outdated. Report an error and we'll update it promptly.
Our Verdict
Choose Shopify if you...
- Need enterprise-grade features
Choose Wix if you...
- Want higher-rated hosting (3.8/5)
- Want to run Node.js applications
- Are new to web hosting
- Want a free domain included