Shopify vs Wix: Complete 2026 Comparison
Shopify is a ecommerce platform provider while Wix sits in the website builder category, so the right pick depends on what you're building. Across our 7-category breakdown, Wix comes out ahead, winning 3 of them — including Price, Developers and Beginners.
Data last updated January 2026
Overall Winner
Wix
- Wins in 3 of 7 categories
- Top in: Best Price, Best for Developers, Best for Beginners
- 3.8/5 overall rating
Shopify vs Wix: Overview
Wix starts at $17.00/mo. Wix also gives you a longer 14-day money-back window to test risk-free.
Shopify's standout is market-leading hosted e-commerce platform powering 4 — a natural fit for E-commerce business wanting all-in-one hosted solution with Shop Pay, POS, and multi-channel capabilities. Wix, by contrast, leans on #2 website builder with 230M+ users, 2,600+ templates, and 15+ AI tools for easy website creation, ideal for beginner or small business wanting to quickly create a professional website without coding.
Category Winners
Best Price
Wix
$17.00/mo vs $Infinity/mo
Best Value
Tie
Similar renewal pricing
Best Performance
Shopify
99.99% uptime, 3.7/5 rating
Best Support
Tie
Similar support options
Best for WordPress
Tie
Similar WordPress features
Best for Developers
Wix
Node.js
Best for Beginners
Wix
Higher ease of use score (10.0/10)
Feature Comparison
| Feature | ||
|---|---|---|
| Essential Info | ||
| Hosting Type | eCommerce Platform | Website Builder |
| Monthly Price | — | $17.00/mo |
| Renewal Price | — | $17.00 |
| Renewal Markup | 0% | 0% |
| Overall Rating | 3.7/5 | 3.8/5 |
| Uptime Guarantee | 99.99% | 99.9% |
| Trustpilot Rating | 1.3/5 | 3.5/5 |
| Trustpilot Reviews | 4,000 | 26,216 |
| Free SSL | ||
| Free Domain | ||
| Free Migration | ||
| Pricing Details | ||
| First Year Cost | $348.00 | $204.00 |
| Second Year Cost | $468.00 | $204.00 |
| Money Back Guarantee | 0 days | 14 days |
| Setup Fee | Free | Free |
| Monthly Billing | ||
| Minimum Contract | 1 months | 1 months |
| Technical Specs | ||
| Storage | Unlimited | 2 GB |
| Storage Type | SSD | SSD |
| Bandwidth | Unlimited | Unlimited |
| Max Websites | 1 | 1 |
| Max Databases | — | — |
| PHP Versions | — | — |
| SSH Access | ||
| Git Deployment | ||
| Staging Environment | ||
| Cron Jobs | ||
| Redis Available | ||
| Programming Languages | ||
| Node.js Support | ||
| Python Support | ||
| Ruby Support | ||
| WordPress Features | ||
| WordPress Optimized | ||
| WordPress Auto-Install | ||
| WordPress Auto-Updates | ||
| WordPress Staging | ||
| WooCommerce Optimized | ||
| LiteSpeed Cache | ||
| Object Caching | ||
| WP Multisite | ||
| WP-CLI Access | ||
| Security | ||
| DDoS Protection | ||
| DDoS Protection Level | Enterprise DDoS via Cloudflare | Standard DDoS protection |
| Malware Scanning | ||
| Malware Removal | ||
| Firewall Included | ||
| Backup Frequency | Automatic | Automatic (Site History) |
| Backup Retention | — | — |
| Backup Restore Fee | Free | Free |
| On-Demand Backup | ||
| Two-Factor Auth | ||
| Wildcard SSL | ||
| Dedicated IP | ||
| Support | ||
| Support Channels | Live Chat, Phone, Email, Knowledge Base, Community Forum | Live Chat, Phone, Knowledge Base, Community Forum |
| Live Chat | ||
| Live Chat Hours | 24/7 | 24/7 |
| Phone Support | ||
| Phone Support Hours | 24/7 | 24/7 (callback system) |
| Ticket Support | ||
| Priority Support | ||
| Support Languages | English, French, German, Spanish, Portuguese, Italian, Japanese | English, French, German, Spanish, Portuguese, Italian, Japanese, Korean, Chinese |
| Knowledge Base Quality | 5.0/10 | 4.0/10 |
| Avg Support Wait | — | — |
| Email Accounts | ||
| Email Account Limit | 0 | 0 |
| Mailbox Size | — | — |
| Webmail Access | ||
| Spam Filter | ||
| Email Forwarding | ||
| Performance | ||
| CDN Included | ||
| CDN Provider | Cloudflare CDN | Wix CDN |
| Server Locations | Global CDN (Cloudflare) | Global CDN |
| Server Location Count | — | — |
| Choose Server Location | ||
| HTTP/2 Support | ||
| Brotli Compression | ||
| Uptime SLA Credit | ||
| Platform Support | ||
| Drupal Support | ||
| Joomla Support | ||
| Magento Support | ||
| Laravel Support | ||
| Django Support | ||
| Next.js Support | ||
| Rails Support | ||
| Static Site Support | ||
| Control Panel | ||
| cPanel Included | ||
| Control Panel | Shopify Admin | Wix Editor |
| Softaculous | ||
| Website Builder | ||
| Builder Name | Shopify Online Store Builder | Wix Website Builder |
| Migration | ||
| Migration Websites Limit | 0 | 0 |
| Migration Turnaround | — | — |
| Paid Migration Cost | — | — |
| Migration Quality | — | — |
| Compliance | ||
| GDPR Compliant | ||
| PCI Compliant | ||
| HIPAA Compliant | ||
| Data Center Certs | PCI DSS Level 1, SOC 2 Type II | SOC 2, ISO 27001 |
| Ratings | ||
| Value for Money | 3.0/10 | 3.5/10 |
| Performance Rating | 4.5/10 | 3.5/10 |
| Support Quality | 2.5/10 | 3.5/10 |
| Security Rating | 4.5/10 | 4.0/10 |
| Features Rating | 5.0/10 | 4.5/10 |
| Ease of Use | 4.5/10 | 5.0/10 |
| Transparency Rating | 2.5/10 | 3.0/10 |
| Suitability Scores | ||
| For Bloggers | 1.0/10 | 4.0/10 |
| For E-commerce | 5.0/10 | 3.0/10 |
| For Agencies | 3.0/10 | 2.0/10 |
| For Developers | 3.0/10 | 2.0/10 |
| For Beginners | 4.0/10 | 5.0/10 |
| For Enterprise | 4.0/10 | 2.0/10 |
| Policies | ||
| Bandwidth Overage | Unlimited bandwidth included | Unlimited bandwidth included |
| Storage Overage | Unlimited storage included | Limited by plan; upgrade for more |
| Adult Content Allowed | ||
| Gambling Sites Allowed | ||
| Crypto Sites Allowed | ||
| Reseller Hosting | ||
| White Label | ||
| API Access | ||
| Company Info | ||
| Year Founded | 2006 | 2006 |
| Headquarters | Canada | Israel |
| Parent Company | Independent (publicly traded NYSE: SHOP) | Independent (publicly traded NASDAQ: WIX) |
| Green Hosting | ||
| Instant Activation | ||
| Managed WordPress | ||
| Managed WP Available | ||
| Pricing Model | — | — |
| Monthly Visit Limit | — | — |
| Visit Overage Cost | — | — |
| PHP Workers | — | — |
| Plugin Restrictions | — | — |
| Dev Environment | — | — |
| Dev Env Name | — | — |
| Regional Info | ||
| Best Countries | United States, Canada, United Kingdom, Australia, Germany, France, Japan | United States, United Kingdom, Germany, France, Brazil, Israel |
| Local Currencies | USD, CAD, EUR, GBP, AUD, JPY | USD, EUR, GBP, BRL, ILS |
| Support Languages | English, French, German, Spanish, Portuguese, Italian, Japanese | English, French, German, Spanish, Portuguese, Italian, Japanese, Korean, Chinese |
| Data Sovereignty | GDPR, PCI-DSS | GDPR, PCI-DSS |
| External Ratings | ||
| G2 Rating | 4.4/5 | 4.4/5 |
| BBB Rating | A+ | A |
| Advanced Technical | ||
| Inode Limit | — | — |
| Max DB Size | — | — |
| Max Upload Size | — | — |
| Database Type | — | Wix Data Collections |
| Elasticsearch | ||
| Image Optimization | ||
| PHP Switching | ||
| Subdomains | — | — |
| FTP Accounts | — | — |
| Additional Pricing | ||
| Free Domain Duration | — | 12 months |
| Money Back Exclusions | NO REFUNDS - Shopify subscription charges are non-refundable; 3-day free trial + $1/mo for 3 months promo | 14-day money-back guarantee on premium plans |
| Payment Methods | Credit Card, PayPal, Shopify Payments | Credit Card, PayPal |
| Auto Renewal Default | ||
| Domain Privacy Included | ||
| Domain Privacy Cost | — | — |
| SSL Provider | Shopify SSL (256-bit) | Wix SSL |
| Dedicated IP Cost | — | — |
| Additional Support | ||
| Phone Support Countries | Global | United States, United Kingdom, Global |
| Priority Support Cost | — | — |
| Community Forum | ||
| Support Outsourced | ||
| Object Cache Type | — | — |
| Business & Affiliate | ||
| Affiliate Program | ||
| Commission Type | Per sale | Per sale |
| Commission Amount | Varies by merchant referral | $100+ per premium sale |
| Additional Policies | ||
| File Hosting Allowed | ||
| Proxy/VPN Allowed | ||
| Bandwidth Overage Cost | $0.00 | $0.00 |
| Account Suspension Policy | Violation of ToS; payment issues | Violation of ToS |
| Malware Removal Cost | $0.00 | $0.00 |
| Downloadable Backups | ||
| Additional Platforms | ||
| PrestaShop | ||
| Ghost | ||
| Shopify Migration | ||
| Wix Migration | ||
| Squarespace Migration | ||
| Webflow Export | ||
| Editorial Info | ||
| Best For | E-commerce stores needing all-in-one solution; Dropshipping businesses; Multi-channel sellers; Businesses wanting Shop Pay; Stores needing POS integration; Scalable e-commerce | Small businesses wanting easy website; Portfolios and personal sites; Beginners with no coding; Service businesses; Users wanting AI website builder; Those prioritizing design variety |
| Avoid If | Need WordPress; Want to avoid transaction fees; Budget-conscious (fees add up); Need granular control; Concerned about support quality; Need advanced customization | Need WordPress; Want code-level control; Need scalable e-commerce; Concerned about lock-in; Need advanced SEO features; Budget-conscious (fees add up) |
| Known Issues | Very poor Trustpilot (1.3) due to support and billing issues; Transaction fees unless using Shopify Payments; Apps add significant cost; Support quality declined (outsourced); Payment holds and disputes; Account security recovery issues; 86% of Trustpilot reviews 1-star | Can't switch templates after publishing; Storage limited on lower plans; Mobile/SEO pain points; Price increases without notice; Less scalable than Shopify/WordPress; Transaction fees add up; Proprietary lock-in; SEO multilingual URL slug delays |
| Unique Selling Point | Market-leading hosted e-commerce platform powering 4.7M+ stores with Shop Pay and multi-channel selling | #2 website builder with 230M+ users, 2,600+ templates, and 15+ AI tools for easy website creation |
| Ideal Customer | E-commerce business wanting all-in-one hosted solution with Shop Pay, POS, and multi-channel capabilities | Beginner or small business wanting to quickly create a professional website without coding |
| Best Alternative To | WooCommerce | Squarespace |
| Primary Competitors | BigCommerce, WooCommerce, Wix Stores | Squarespace, Weebly, WordPress.com |
We strive for accuracy, but pricing and features change frequently. Some data may be outdated. Report an error and we'll update it promptly.
Our Verdict
Choose Shopify if you...
- Need enterprise-grade features
Choose Wix if you...
- Want higher-rated hosting (3.8/5)
- Want to run Node.js applications
- Are new to web hosting
- Want a free domain included
Shopify vs Wix: Frequently Asked Questions
Does Shopify or Wix have better uptime?
Shopify edges out Wix on performance with a 99.99% uptime guarantee and a 3.7/5 overall rating. For uptime-sensitive sites, it's the more dependable choice.
Is Shopify or Wix better for beginners?
Wix is friendlier for beginners, scoring higher on ease of use in our assessment. New users will generally find it quicker to get started.
Should I choose Shopify or Wix?
For most users, Wix is the better overall choice, winning 3 of our 7 categories (notably Price, Developers and Beginners). That said, the right host depends on your specific needs — check the category breakdown above for the factors that matter to you.